Babylon Solutions helps businesses achieve their goals through tactical digital marketing campaigns. In this case study, we explore how business-to-business (B2B) organizations can use digital marketing and advertising tactics to generate leads, and ultimately increase their business.
Now that the leads are being created and assigned in an automated process, Berkman can focus on what they do best, providing access to capital for small businesses. As a result, they could scale up their marketing efforts and continue to grow their business.
Cambridge Who’s Who
Babylon Solutions was able to take the lead scoring model and apply it to the filters available via LinkedIn to create custom audiences. We then created landing pages and campaigns specific to those audiences to create a cohesive message and a seamless customer journey. This established the most successful lead generation campaign that Cambridge Who’s Who ever had. The result was an entire shift in the way Cambridge acquired new customers. Within a year, Cambridge shifted their marketing efforts from an entirely direct mail strategy to an entire digital marketing strategy with a monthly budget of between $250k – $300k on LinkedIn alone.
Babylon Solutions collaborated with the product team to provide the best user experience in the marketplace for clients seeking Nav’s financial products. Due to the scalable nature of the engine, future lenders and products can be added at a later date with minimal effort from the development team and product team.