Customers don’t sign up for email — they sign up for your brand.
Bob Frady
Email List Building: Best Practices

Email marketing is a powerful tool for businesses of all sizes. It allows you to create an effective strategy that targets customers with customized messages, segmented lists, and more. You can also track the performance of your campaigns to measure the effectiveness of your efforts and make any necessary adjustments. Keeping your database fresh is paramount to your email success since out-of-date contact information can drastically reduce the effectiveness of your campaigns.

Building your own email list is the first step to starting a successful email campaign. Buying an email list may be more hurtful than helpful. These people have never heard of you, so the most engagement you can get is a bunch of spam complaints. Unsolicited emails are a major turnoff for consumers, your reputation and customer loyalty can suffer if you’re seen as a spammer. Purchased lists contain inaccurate or outdated data and you could also face legal repercussions from sending unsolicited emails to people who didn’t opt-in to your list. Most importantly, buying email lists doesn’t help you build any organic relationships with potential customers. In short, to prevent wasting your resources you should build your own email list. We’ll give you the tips you need to do it right.

Read our full article to learn the best ways to set up and maintain a successful email list.

    Read the full article!



    List Building Laughs


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    Your mobile phone is more powerful than a spaceship!


    It is incredible how far technology has come in such a short period of time. According to NASA, the average modern smartphone now has more computing power than the computers used for the Apollo 11 moon landing in 1969!

    At the time, the computers used by astronauts had just 64 KB of memory and could only process a few simple tasks. By comparison, the iPhones of today have up to 3 GB of RAM and are capable of running entire operating systems with hundreds of applications.

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