Who We Are


Babylon Solutions is a full-service marketing agency covering all aspects of digital media, direct mail, call centers, and systems integrations. Our mission is to help companies realize, reach and exceed their marketing goals through media channel diversification and conversion tracking and optimization. We consider the companies we work with to be our partners and together we determine the best strategies to make that happen.

Tom Gricka
President

Tom Gricka
President

John Lynch
Vice President

John Lynch
Vice President

Adam Seal
Creative Director

Adam Seal
Creative Director

Lauren Norinder
Director, Social Media Marketing

Lauren Norinder
Director, Social Media Marketing

Phil Vecchione
Finance

Phil Vecchione
Finance

With over 20 years of experience in direct and digital marketing. Tom’s expertise lies in the development of media buying strategies, lead generation and digital presence through search engine marketing, social media, display advertising, affiliate marketing and email marketing. After finding out that he was too old to be trained as a Jedi, Tom began his career in globally known marketing companies Publishers Clearing House and Viacom.

During that time, the Internet “became a thing” (it wasn’t a fad) and the opportunity presented itself for Tom to help develop one of the first performance based, internet marketing companies. After the subsequent sale of that company and then another merger, Tom decided to start Babylon Solutions (still nothing from the Jedi Academy). Since that moment, Babylon rapidly grew to now become a full-service marketing and technology powerhouse.

When not working, Tom enjoys spending time gaming with his brilliant son Logan, working out, playing the piano poorly, losing to John in golf or just enjoying life with his girlfriend (because domestic partner sounds weird) Lisa.

Tom Gricka

President

John grew up in Media, Pennsylvania and now lives in Farmingdale, New York. After CWPost college, where John was president of his fraternity, Sigma Alpha Mu, he worked at Bizfi for 10 years before joining Babylon Solutions.

Married to Danielle Lynch in 2013, they have a daughter born in 2021.John is a big Marvel fan and an avid golfer (much better than Tom!). In his spare time, he enjoys yelling commands at his friends playing video games with his friends - especially Destiny. His ideal day is relaxing by the pool with family, drinks, and tunes. Confident, straightforward, resourceful, and motivated best describe John who believes "you miss 100% of the shots you don't take”.

John Lynch

Vice President

Phil Vecchione

Finance

Adam Seal

Creative Director

Lauren Norinder

Director, Social Media Marketing

Danielle is a Marketing Coordinator married to her college sweetheart, John Lynch. They have a beautiful baby girl, Annika, born in November 2021.

Danielle grew up in Guam (Yes, Guam!) and, after moving back to NY, went to CWPost college where she was the president of Alpha Epsilon Phi sorority. She worked at AIG for 15 years before moving on to her current position at Babylon Solutions.

When she's not working or taking care of her daughter, Danielle enjoys watching Reality TV and horror movies. She also likes warm weather - a stark contrast to the cold winters of New York! Danielle is a perfectionist and takes great pride in all she does. She can be described as bubbly, thoughtful, patient, and loyal. She loves spending time with her family and friends and tries to live by the motto "Don't count the days, make the days count."

Danielle Lynch

Marketing Coordinator

Mike is a Long Island boy through and through - he grew up in West Babylon and currently lives in Babylon Village. After working at Parade and USA Weekend Magazines, Mike came to Babylon Solutions as a Marketing Coordinator.

Mike can be described as loyal and fun loving and is happiest when he's sitting on a beach with a glass of Sauvignon Blanc in his hand. Some of his pet peeves are loud chewers, slow walkers, and opposable thumbs. When he was 10 years old, he wanted to be the next Pele. On Sunday mornings you can usually find Mike over sleeping (which isn't too hard to do). A cause that's close to Mike’s heart is Wounded Warriors - an organization that helps veterans readjust back into society after returning from combat injuries. His personal motto is "Live and Let Live”, and Mike can sometimes be heard playing the bagpipes in his spare time (much to the dismay of his neighbors!).

Mike Kennedy

Marketing Coordinator

Avi is a curious and adventurous New Yorker who grew up wayyy up north in the small town of Potsdam. He currently resides in Pompton Plains, NJ with his beautiful wife, Kayla. Before joining Babylon, Avi had 8 years of experience in the MCA industry working with Tom and John (lucky guy) at Bizfi, and tangentially at Accel Capital, before going out on his own to found Cetus Funding.

When he’s not working hard, Avi loves getting out of his comfort zone. Working towards his private pilot's license, he loves any chance to get up in the sky! It’s no surprise that his motto is “Time is the most valuable thing a man can spend.” Adventurous and passionate about life, Avi is making every second count!

Avi Koplowitz

Operations Manager