How to Get Your Small Business Online
If your company doesn’t have a website, you’re probably losing sales to your competitors who do have one. Potential customers want to do business with a company they can trust whose website is easy-to-find and easy-to-navigate. Without an online presence, your business is missing an opportunity to provide valuable information and support, and to increase awareness about the products or services you offer. Our team of industry experts will work with you to understand your business, develop clear goals for your new site, develop a custom look and feel, optimize your site for search engines, and have clear calls to action.
How To Get Your Show
On The Road
Whether you’re interested in creating an e-commerce site or just want to have a basic online presence with information for potential customers, here is our proven 4 step method for getting your small business online.
Plan Your Website
When planning your website, think about which pages you will need and what the overall purpose of your website will be. You’ll want to consider if you’ll need e-commerce capabilities, what your calls to action should be, what you want your website to look like, the color scheme, mobile optimization, and the overall impression you want to convey.
Pick A Host
One of the most important elements of a good website is the hosting. We recommend hosting directly with WordPress for flexibility and optimal design. We can help you choose the right WordPress theme and customize it for your specific business needs.
Register A Domain
Next, you’ll want to pick a domain name (also known as your web address) and register it. Choose something that is easy to spell, doesn’t have hyphens or special characters, and with a common domain extension (preferably .com). A good domain name is important for SEO and will help you develop a solid online presence. Once you’ve decided on a domain and made sure it isn’t already taken by checking ICANN’s database, register your domain with a registrar such as GoDaddy, Namecheap, or Domain.com.
In order to get your website up and running, it’s time to fill in the content. You'll need an engaging home page with a hero image that visually represents your company. The homepage text should be clear and compelling and encourage visitors to continue browsing your site. Other common pages that you’ll need clear and concise content for are the about us, contact, blog, and products/services pages. You may also want to consider including testimonials, case studies, or your portfolio. Not sure where to start? Our team of content writers can help you create SEO-optimized texts that are guaranteed to attract customers to your website.