Building a brand is more than just designing a creative logo, a catchy name, and a unique tagline. It’s a multi-step process for developing your company’s unique personality, reputation, messaging, and what you stand for.
We’ve created our proven 6 Step Brand Development Process to help companies build strong brands that last.
Step 1: Determine What Your Brand Represents
When creating a new brand or rebranding an existing one, the first step should be thinking about what your company represents. You’ll consider the “why” behind the brand and contemplate how you want your customers and your employees to perceive the brand. We’ll then help you define your company’s values and develop your brand story.
Step 2: Figure Out What Makes You Unique
Through a competitive analysis and by determining your brand’s strengths and weaknesses, we’ll answer the following questions:
- What makes your brand stand out from its competitors?
- Why should people choose your company over your competitors?
- Where does your brand fall short?
- How can we highlight your company’s unique qualities and strengths?
- How will you differentiate your brand from other brands?
Step 3: Identify Your Target Audience
During this step, we work to identify exactly who your ideal client is. We evaluate and determine your target audience’s pain points, challenges, problems, needs, wants, and goals. It’s important to narrow down your target audience as much as possible in order to be able to tailor your company’s messaging to its customers.
Step 4: Draft a Mission Statement
A well-crafted mission statement is concise and memorable. We’ll make sure it reflects your values and goals, while explaining to your employees and your customers why your business exists.
Step 5: Build Your Brand Assets
Now comes the fun part! Designing the logo, color palette, website, style guide, and tagline will be your company’s identity. We’ll work closely with you to make sure that these assets visually represent your brand and your vision.
Step 6: Create Your Content Strategy
A brand will only get so far without consistently producing valuable content. Once we’ve completed the first four steps, we’ll create an in-depth content marketing plan for your business. Your messaging and your company’s unique brand voice will be determined. We’ll make sure that the content is relevant to your target audience and use various channels such as blogs, social media posts, and email newsletters to continually strengthen your brand.