December Newsletter

December 23, 2022


Doing business without advertising is like winking at someone in the dark. You know what you’re doing, but nobody else does.
Stuart Henderson Britt
Cost per acquisition (CPA)

Cost per acquisition (CPA) is one of the best ways of measuring marketing effectiveness and efficiency. Most of this metric often lands in spend on paid media, like paid search and social media ads. Lowering your CPA allows you to not only control costs but reallocate your budget to the most successful campaigns so you can drive more revenue.

CPA is a marketing metric that measures the total cost of a customer completing a specific action. In other words, how much you have to spend on marketing to get a paying customer. CPA indicates how much it costs to get a single customer down your sales funnel, from the first touch point to ultimate conversion.

Read our full blog to learn how lowering your CPA could help your business immensely!

    Read the full article!

    CPA Stats


    Holiday Laughs


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    “Jingle Bells" was the first song played in space.

    It's hard to imagine what you'd want to rock out to if you were to ever float among the stars. But the crew of NASA's Gemini 6A space flight got into the Christmas spirit and made history when they played "Jingle Bells" on December 16, 1965, earning the jolly jingle the Guinness World Record for being the first song ever played in space.

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