January Newsletter

January 26, 2023


Content is the fuel for all of your lead generation efforts.
Dayna Rothman
Why Multi-Channel Lead Sources Are Necessary

Multiple lead channels are necessary for the scale and stability of a business. The ability to generate and nurture leads through the sales funnel plays a significant role in a company’s success and you need a steady supply of high-quality leads to spur continuous growth.

A lead source is how a lead discovers your business and is encouraged to engage with your company. This could be via social media channels, content marketing, direct mail, or any of the multitude of options available to businesses in the digital age. For example, a sales lead might have found your business through a LinkedIn post, decided to research you, visited your website, and is now highly likely to make a purchase.

Leveraging all the available channels, and the data that comes with it, is a must for success. Multi-channel sourcing is an effective and clever way of generating leads for your business.

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    Multi-channel Stats


    Lead Laughs


    Our Featured Partner:


    As the #1 cloud communications and contact center solution, RingCentral makes it easy to call, message, and meet with employees, customers, and everyone in between.

    RingCentral is a powerful cloud-based phone system that enables organizations of any size to easily set up, manage and scale their communications. Users can use either a soft phone or purchase a desk phone to make and receive calls. But it’s more than just calling. With RingCentral, businesses can make and receive calls, send text messages and faxes, host video conferences with remote employees or clients from anywhere in the world without the need for complex hardware or software.

    Babylon Solutions uses RingCentral for several clients, as it allows for seamless integration with Salesforce. RingCentral for Salesforce can enhance your CRM and Service Management experience by automating workflows, increasing call efficiency, and improving the quality of customer interactions. The integration works in both Sales Cloud and Service Cloud. RingCentral for Salesforce lets you make and receive calls directly from your Salesforce account, as well as one-on-one texts with customers. You can schedule RingCentral Video meetings, quickly assign call dispositions, log calls, take notes and more, all without jumping back and forth between applications.

    Read on about our partnership and how RingCentral can streamline communication for your business!

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    Dr. Seuss invented the word "nerd."

    Dr. Seuss is responsible for coming up with some wild and wacky words. But we can also thank the children's book author for a very common term: nerd. American Heritage Dictionary explains that "nerd" first appeared in Seuss' 1950 book If I Ran the Zoo. The passage reads, "And then, just to show them, I'll sail to Ka-Troo and bring back an It-Kutch, a Preep, and a Proo. A Nerkle, a Nerd, and a Seersucker, too!"

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