A digital marketing strategy should be an integral part of every business. The world is ever-changing, and information moves at the speed of a post or a text. Consumers today spend more time on electronic devices than ever before. In order to reach both prospective and current customers and keep up with their evolving needs, businesses must leverage digital marketing channels such as social media, email, mobile apps, and search engines.
Our Digital Marketing Strategy
Presence, Recognition & Visibility
Build creative assets to develop a brand image to be consistent across all digital platforms. Create the foundation for social media optimization, social media platform integrations, email campaigns and content marketing.
Immediate website and social media traffic
Invest in a immediate, highly targeted audiences to “kick start” traffic to your digital properties. This is done via social media and search engine marketing (SEM) in combination with custom audiences and/or competitive analyses to capture the right audience at the lowest cost.
Convert visits to Sales or Leads
Build very specific calls to action (CTAs) on your customized website and landing pages. All traffic coming in and conversions are tracked utilizing industry standard UTMs along with tracking pixels from all major platforms.
Testing and Optimization
Depending on your unique business, you may require multiple touchpoints to close a sale. We will use our data driven optimization strategies to increase conversions and nurture leads through every stage of the sales life cycle. Our marketing mantra is Always Be Testing. No matter how well your marketing efforts are performing, there is always room for improvement.
Increased Sales Volume
With a solid marketing strategy developed and implemented, we can focus on scale. Diversifying lead or sales sources through partnerships, media channels, remarketing efforts is how we help grow your business with you. Optimizing each source with a combination of ROI and volume.