The Pros and Cons of AI Generated Digital Content

May 23, 2023

The struggle to create quality, insightful content is only becoming more difficult for marketers. It's already a challenge to secure a high-ranking on Google, especially for newer businesses or those without established authority on the search engine.

Businesses are searching for ways to achieve greater success with their content output and SEO rankings, and AI-generated content is proving an increasingly popular solution in 2023.

AI-generated content algorithms can be used to create compelling and detailed content that is optimized for search engine rankings. By automatically generating articles, blog posts, and other types of content with the help of AI technology, businesses can boost their online presence and reach new audiences quickly and effectively.

AI-generated content certainly has its advantages. However, despite its advantages, AI-generated content still has some drawbacks that must be considered.

What is AI-Generated Content?

Artificial Intelligence (AI) generated content is content that is produced by machines or computers rather than by humans. AI software is capable of harnessing vast amounts of data from search engines and utilizing it to create customized, unique content.

AI-generated content can range from basic text to interactive virtual and augmented reality experiences. AI-driven algorithms can quickly process multiple queries and search parameters at once to generate relevant content that meets the user's needs. This system can identify patterns and relationships between different keywords, phrases, and topics so that it can deliver accurate results.

The technology behind AI-generated content can include natural language processing (NLP) and machine learning algorithms that are trained on data sets. AI-generated content can be used for a variety of applications, including search engine optimization (SEO) and content curation. It can also be used to create personalized content experiences for users or even to generate creative works such as stories, images, videos, and music. Additionally, AI-generated content can help automate processes like customer service interactions and digital marketing campaigns.

As the world continues to move towards a more tech-driven future, AI-generated content is becoming increasingly popular and will continue to have a substantial impact in many areas.

Pros of AI-Generated Content

Using AI-generated content has a range of advantages that make it an attractive option for many businesses.

  1. Quick Turnaround

AI is revolutionizing content creation by providing users with almost instant results. This can be especially beneficial for businesses that need to produce substantial amounts of content in relatively little time. AI enables content creators to quickly generate high quality content, regardless of the simplicity or complexity of the task.

Even at their most productive, human writers can take hours to create quality blog posts or marketing materials. By contrast, your average AI tool will take under a minute to produce a similar product.

  1. Cost Effective

AI can make content at a fraction of the cost of a full-time writer or freelancer. Authors are paid hundreds for articles needing their expertise and thousands in salary wages. AI subscriptions are usually under $100 for an annual subscription.

AI can be used to automate certain tedious and time-consuming tasks, such as research, data analysis, content personalization, and more. Content creators are also able to use AI-powered tools to optimize their workflows and improve the quality of their output.

  1. Better Search Engine Optimization (SEO)

AI-generated content's SEO-related capabilities are one of the software's key selling points.

AI can help generate content that is optimized for keywords, thereby increasing search engine rankings, and driving more organic traffic. AI-generated content is also better able to adapt to changing trends and customer preferences quickly, meaning businesses can stay ahead of the competition when it comes to providing relevant content.

  1. No Writer's Block

With the assistance of AI-generated content, writers no longer have to be concerned about creative burnout or falling behind on their work. This technology can generate a range of ideas from just one entry - giving authors more freedom and flexibility in writing. AI-generated content can also provide valuable insights and feedback, which helps to improve writing quality and accuracy. This can save writers considerable time and energy, allowing them to focus their efforts on more important tasks.

AI-generated content can also reduce errors by utilizing natural language processing (NLP) technology to check for spelling, grammar, and other common mistakes that might otherwise be overlooked.

Cons of AI-Generated Content

Despite its many advantages, AI-based content generation has some drawbacks that must be taken into consideration:

  1. Plagiarism Concerns

AI has become a go-to source for content, but its information remains uncredited and unaccountable. AI pulls from multiple sources to create the content users search for but never provides citations.

The legal risk of AI-generated content is that an author or artist can sue for blatant plagiarism of their original work if it is too closely related. In such cases, the law may not recognize the difference between a human-authored piece and one created by artificial intelligence, leaving creators vulnerable to claims of copyright infringement.

  1. Inconsistent Quality

AI-generated content can be unpredictable, with the potential to provide varying levels of quality. Those that begin using AI-generated content may see a different result each time. The amount of available information on topics will vary based on how much relevant content about each subject exists.

AI algorithms are only as good as the data they’re given, so it’s important to make sure that all of your data is up-to-date and correct before using AI technology. Some AI-generated news stories have been found to contain inaccuracies and false information due to an incomplete understanding of a subject or oversimplification of complex topics.

  1. Human Vetting Requirement

Using AI-created material without reviewing it can be detrimental. Human oversight is still necessary to ensure generated content meets quality standards.

Humans can identify problems with content that AI tech wouldn't necessarily detect due to a lack of awareness. For example, humans are equipped to identify offensive language that might be too nuanced for AI algorithms to pick up on. Moreover, people are better at recognizing when a piece of content is overly cluttered or confusing. Human content reviewers possess the unique capability of detecting subtle hints in content that automated AI technology may not be able to recognize. Checking the material before it’s published is essential to ensure that it is correct and appropriate for your audience.

AI-Generated Content Is a Limited Solution

AI-generated content may not provide a perfect solution, but it is still a valuable tool in today's digital age.

Even the most talented writers sometimes need a bit of assistance when it comes to creating content. With the ability to quickly generate ideas, create accurate research-based information, and automatically proofread for errors and inconsistencies, AI-generated content has become an invaluable tool for authors everywhere.

On the other side, relying too heavily on AI for content creation can lead to a lack of creativity, engagement, and originality. Human input is still essential to ensure that the end product is accurate and offers something unique. AI technology can help to streamline some processes, such as keyword research or editing, but should not be used as a total replacement for the creativity of human writers.